The National Youth Opportunities Towards Advancement (NYOTA) project is a landmark initiative by the Government of Kenya, funded by the World Bank, aimed at transforming the lives of vulnerable youth. Over five years, NYOTA will create employment opportunities, enhance income generation, and promote savings among the youth population

To increase employment, earnings and promote savings among the targeted youth

In its endeavor to realize its vision and mission, NYOTA Project upholds the following core values:

1. Integrity
2. Accountability and Transparency
3. Team work
4. Innovativeness
5. Professionalism
6. Respect for diversity
7. Customer focus

To build a resilient and self-sufficient youth population that contributes meaningfully to Kenya's socio-economic development.

To empower vulnerable Kenyan youth by providing them with the necessary skills, resources, and opportunities to thrive in the modern economy.