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Winner Awared by CS Youth Affairs

NYOTA Project Unveils Logo, Celebrates Design Talent and Youth Empowerment Vision

The Ministry of Youth Affairs, Creative Economy and Sports (MoYACES) has unveiled the official logo for the NYOTA Project, marking a bold step forward in promoting youth inclusion, skills development, and dignified work opportunities across Kenya. The event that the Cabinet Secretary graced - MoYACES, included the Principal Secretary for Youth Affairs & Creative Economy; representative from the World Bank Group; Government Officials from the project implementing unit and agencies; CEO, National Youth Council; CEO, President Award Kenya; and youth delegates from each county, signalled a renewed commitment by the Government of Kenya to empower youth, especially those without formal education or access to traditional employment pathways.

The National Youth Opportunities Towards Advancement (NYOTA) Project is a Government of Kenya initiative, financed by the World Bank, aimed at increasing employment opportunities, earnings, and inculcating a savings culture among targeted youth. It specifically targets youth aged 18-29 years old and up to 35 years old for Persons with Disabilities, who have up to form four level of education and are underemployed, or lacking opportunities due to systemic barriers.

Speaking during the unveiling of the logo event, the Cabinet Secretary MoYACES, Hon. Salim Mvurya, E.G.H., emphasised that the NYOTA Project is a “game-changing” opportunity for Kenyan youth to contribute meaningfully to the country’s socio-economic development. The project includes various interventions such as On-the-Job Experience (OJE), Recognition of Prior Learning (RPL), Business Support, Savings and Digital Skilling that targets 820,000 youth in total countrywide.

"By recognising informal skills, offering structured apprenticeships, and supporting youth-led enterprises, NYOTA Project is closing the gap between potential and opportunity," said the Cabinet Secretary.

Beyond the individual interventions, the project aims at building systems that work for the youth. Said the World Bank Representative, Ms. Anita Isige. She encouraged the youth to strategically position themselves in order to explore the opportunities availed to them. 

“We are glad to partner with the Government of Kenya and other stakeholders in delivering the project in an inclusive and impactful way,” said Ms. Isige. 

The logo was selected through a national design competition launched in December 2024, which attracted an overwhelming 369 submissions from talented youth countrywide. A 21-member task force adjudication committee was constituted to oversee the rigorous and creative selection process.

The winning design was submitted by Job Ogweno, who was recognized as the overall winner of the contest. Judy Nyambura emerged as the 1st runners-up, while Fanuel Adino took the 2nd runners-up position. The adjudicators praised the creativity and vision evident in the entries, underscoring the richness of untapped youth talent in the country.

The logo consists of Kenyan flag colours to exude instant identity, pride and nationalism; the Kenyan map denotes the scope of the project; 3 petals/sprouts to symbolise the young and emerging dreams, with each petal portraying the objectives of the project; Modified letter “O” with a star at the centre to symbolise enlightened and brighter futures

Generally, the logo radiates a contemporary youthful enthusiasm, with a national appeal that aligns to the project’s vision and the aspirations of the Kenyan youth. It provides a structural memorability through the various inclusions.

In the words of one youth delegate, “This is not just a logo; it represents hope, dignity, and a future where every young Kenyan can thrive.”

The NYOTA Project emphasizes not just inclusion, but active participation of young people in shaping development agendas. Youth representatives from the 47 counties present during the event hailed the project as inclusive and transformative. They emphasised the need to reduce reliance on token forums and instead promote sustained, meaningful participation in policy spaces.

"This project gives us a real seat at the table—not just symbolic inclusion," said one youth delegate. "It recognises our creativity, hustle, and lived experiences."

The project also highlights cross-sectoral implementation, involving Ministries such as Youth Affairs, Creative Economy & Sports; Labour & Social Protection; and Cooperatives and Micro Small & Medium Enterprises Development, as well as support from development partners. It aims to promote a coordinated national framework for youth empowerment.

The Principal Secretary for the State Department for Youth Affairs and Creative Economy, Mr. Fikirini Jacobs, added that the NYOTA Project is poised to impact millions of young people across Kenya by opening new pathways to employment, entrepreneurship, and recognition of skills gained outside the formal education system.

Hon. Salim Mvurya, EGH, CS-MoYACES, said the project launch event, scheduled for 12th August in Nairobi, will coincide with International Youth Day and will spotlight Kenya’s growing investment in transforming the future of underserved youth.

In closing, the CS-MoYACES reaffirmed that the NYOTA Project is not just about employment. It is about dignity, recognition, and inclusion. It seeks to provide Kenyan youth with the tools to shape not just their futures, but the future of the nation.

 

 

For more information on NYOTA Project activities, application calls, and eligibility, follow updates from the NYOTA Project social media platforms.

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