The NYOTA Project, a World Bank–financed youth empowerment program, launched its first Business Support cohort in Western Kenya, with over 13,000 youth receiving startup grants to boost local enterprise.

During this year’s Mashujaa Day celebrations in Kitui County, President William Ruto reaffirmed the Government’s firm commitment to empowering Kenya’s young people through the NYOTA Project, an ambitious national initiative de

The NYOTA Project has successfully concluded its nationwide beneficiary validation exercise, marking a key milestone in empowering young Kenyans through enterprise and skills development. Conducted across all 47 counties, the exercise demonstrated the government’s continued commitment to transparency, inclusion, and equitable access as the project prepares for the next phase of small business grant disbursements. 

October 2025, Nairobi – The Government of Kenya has officially rolled out nationwide sensitization campaigns for the National Youth Opportunities Towards Advancement (NYOTA) Project, a flagship initiative under the State Department for Youth Affairs and Creative Economy.

Today, the project launched entrepreneurship training for the Western cluster, covering Kakamega, Vihiga, Bungoma, and Busia counties.

This will be the first of eight clusters nationwide, with three training cohorts of 54,000, 30,000, and 16,000 youth set to follow in quick succession. Once training is complete, the beneficiaries will receive their start-up capital in phases and continue receiving hands-on support from business development experts as they establish and grow their businesses.

NATIONAL YOUTH OPPORTUNITIES TOWARDS ADVANCEMENT (NYOTA) PROJECT

IMPLEMENTATION STATUS UPDATE

President William Ruto has reaffirmed the government’s commitment to empowering young people through the National Youth Opportunities Towards Advancement (NYOTA) Project, a transformative initiative that addresses youth unemployment and promotes entrepreneurship.

The Ministry of Youth Affairs, Creative Economy and Sports (MoYACES) has unveiled the official logo for the NYOTA Project, marking a bold step forward in promoting youth inclusion, skills development, and dignified work opportunities across Kenya.

The National Youth Opportunities Towards Advancement (NYOTA) Project, marked a key milestone as key stakeholders convened for an Implementation Support Mission to take stock of progress, address emerging challenges, and plan the next phase of interventions.